Again, zero business development. At that point, I (Adam) made a decision to step into this new role and focus on business development. I sent a short and friendly direct message to Shake Shack on Instagram, and they wrote back instantly. Additionally, we decided to build a robust and thumb-stopping Instagram account called @meetkvell. Winning our first new business account through a direct message on Instagram was so rewarding.

Source: Forbes November 29, 2017 20:03 UTC