Other public figures who have used Notes to make statements include Taylor Swift, Lena Dunham, Drake, Pete Davidson and Sarah Huckabee Sanders. Part of the medium’s appeal is the ease with which its contents may be shared. Notes app apologies are screenshotted and dispersed, first on Twitter and Instagram, and then in entertainment news reporting. They are embedded into tabloid websites and quoted by magazines, as polished statements coming directly from publicists might be. Of course, the marks of a direct-from-the source apology may come across as simply impulsive or careless.

Source: New York Times January 12, 2019 11:01 UTC