VersedI love a good skincare regimen as much as the next person, but let's face it: skincare can be so tedious! That is why I am so excited about the new skincare brand Versed, which will be launching May 19th in over 1,000 Target stores. To learn more about how they were able to create the new beauty brand for such amazing prices without sacrificing effectiveness, I discussed Versed with both Power and Bender. I saw the same opportunity to bring clean, affordable skincare to the masses, and after speaking to a handful of our favorite retailers, we realized that the drugstore skincare isle really hasn’t changed in decades. We see comparable formulas retailing for over $80, but we keep everything in our line under $20 because we're passionate about making results-driven, clean products for all.

Source: Forbes May 19, 2019 09:56 UTC