As the CEO of a company that creates infused cannabis products, I've seen that infused products bring a number of key assets to the table, from the built-in trust of the food and beverage industry to the near limitless opportunities for customization and marketing. Selecting the right ingredient provider is crucial to building lasting success. Certificates of analysis, safety data sheets, farm bill compliance and other documentation ensures that you're receiving the highest quality product from an ingredient provider. Just like any other ingredient, the cannabis or hemp component should be part of the product development process. Choosing the right ingredient provider is an exciting step in bringing a CBD or THC product to market, but the stakes are high to make the right choice.

Source: Forbes January 27, 2020 12:56 UTC