They're highly entrepreneurial, and some even believe that millennials may just be a world-changing force to challenge convention and save the earth. In other words, millennials are a huge and important potential market for your business, and they constitute an audience that's very much worth reaching. Winners At Gaining Millennial InterestMuch has been written about the elusive millennial customer who doesn't respond to advertising and who frequently shies away from established brands. For this reason, when considering your product announcements, be sure to make them especially applicable, friendly and vibrant for posting to social media — preferably across multiple platforms. But once you get their loyalty, they’re an audience that will respond to your brand with real loyalty and passion.

Source: Forbes July 23, 2018 12:56 UTC