I've written recently about the strategy of PR through podcast guesting. Whether you're already participating or still just thinking, here are a few tips on the ways to PR your way to podcast success. According to research by Edison, podcast listeners tend to be well-educated and to have a disposable income. Popular podcaster Jason Horton, understands the importance of leveraging the influence of your podcast guests in his popular series Friends Without Benefits on iTunes. Horton explains, “Interviewing a guest on your show is a great way to team up on marketing resources.

Source: Forbes September 22, 2017 17:37 UTC