Keyword research, engaging content and link building are at the top of everyone’s search engine optimization (SEO) to-do lists, but page speed is an equally important factor that is often overlooked. Marketers shouldn’t lose sight of page speed, as Google has been using it as a determining factor in search results since 2010. That will no longer be true after Google announced that page speed will be a factor for mobile search results beginning in July. Before you start improving your page speed, establish a baseline to find out where the biggest opportunities are. It also suggests optimizations that can improve page load times.

Source: Forbes May 15, 2018 12:22 UTC