Here’s what I love most about PR: Anything is possible. So, in this world of endless possibilities, how do we manage PR expectations? But you do need to realize that sometimes the world and the media don’t share your point of view. This will allow you to connect the dots and see the value of PR. Look, there are thousands of venues in the current media landscape and every one of them brings value to the table.

Source: Forbes March 08, 2018 12:00 UTC