Ann Handley is a marketer, public speaker and strategist who runs a beautifully simple weekly newsletter (annhandley.com/newsletter) that is a case story in the overlap between gorgeous storytelling and authentic marketing. Ann Handley: So I am a storyteller, and I approached my list with what would I want to read? And so that's what I try to do, whether I'm onstage or whether it's in my email newsletter or through my books or my writing. I think analogy is a great way to convey value to the people you're trying to reach. Ann Handley regularly shares these amazing insights into authentic and compelling storytelling both in her speaking at at work.

Source: Forbes November 29, 2019 19:18 UTC