The word guru originally comes from Sanskrit and means “great spiritual master or teacher.” Today the term is used to describe everyone from Deepak Chopra to Suze Orman. While being a guru may no longer have a spiritual connotation, attaining this status still comes with big benefits—among which is the ability to charge top dollar for your expertise. Real gurus, however, know that taking a rational approach to guru-hood is useless. Below are four steps the most successful gurus have all taken to master the attention-getting game. To become a guru, you must adopt the strategies that magi in every era have used to mark themselves as exceptional beings.

Source: Forbes April 12, 2018 16:30 UTC