Read More: How A 52-Year-Old Indian Actor Became China's Favorite Movie StarHere are a few lessons to be drawn from the Aamir Khan playbook:Be a charismatic star with talent. No matter that 3 Idiots never found its way into theaters; its widespread exposure in pirated home video viewings and its massive word-of-mouth made it one of China’s favorite films. Khan’s fame in China could easily have fizzled if his follow-up films to 3 Idiots had been duds. PK was an even bigger hit in the PRC, and cemented Khan's reputation there as a star whose films were reliably entertaining. Only a few Indian films have ever made it big in the Chinese market, and none have without meeting this rule.
Source: Forbes June 11, 2017 09:00 UTC