Here’s the test: Let’s say a brand provides an influencer with free sneakers and asks for his review. FTC Ramping Up EnforcementRecently, the FTC has issued influencer guidelines, sent over one hundred warning letters and sued numerous brands, marketing companies and influencers. In France, both influencer and brand can be severely penalized for any failure to disclose the compensation paid to an influencer. Let’s say a prominent influencer retweets someone else’s post and is sued for libel. The right coverage will pay for legal defense costs and any judgment against the influencer, up to the policy limits.

Source: Forbes May 07, 2019 20:37 UTC