That kind of customer service goes beyond the front-line customer experience. It takes the willingness to forgo higher profits to invest in the customer experience. It starts with a leader, like Jeff Bezos, who makes the conscious and unwavering decision to give perfect customer service. What can you and your company do to be a company that Amazon would look up to and respect? Your customer service is being compared to the best customer service a consumer has ever received, be it from Amazon or the nice salesperson who just sold him or her a pair of shoes.

Source: Forbes April 29, 2018 12:00 UTC