More and more Albertans are turning to TikTok for skincare advice they would otherwise only get from a professional. Knuttioa, who follows popular TikTok influencers like Hyram Yarbro (a.k.a. It was a similar situation for CeraVe, another affordable line of skincare products which has gotten several nods from the Canadian Dermatology Association. TikTok influencers inspired the jump in sales, she said. "Tiktok's algorithm does a really, really good job of presenting interesting or funny or useful content to people, regardless of who they follow," said Linda Hoang, a Edmonton social media strategist, blogger and TikToker.

Source: CBC News January 17, 2021 15:00 UTC