This week on Inside Marketing I caught up with David Hoctor, who is on the brand partnerships team at TikTok. On this week's Inside Marketing podcast David Hoctor, brand partnerships at TikTok, talks to Dave about the exponential growth of the social entertainment platform. “In simple terms, TikTok is an entertainment-based video content platform, a destination for premium short-form mobile video content,” Hoctor says. But unlike other social platforms where you follow specific users, brands, friends or celebrities, TikTok fills your feed with content powered by the algorithm. A recent launch is TikTok Creator Marketplace, a platform where brands can work with content creators.

Source: The Irish Times May 01, 2020 05:37 UTC