“I realized that if people ate more whole foods, their lives really would be different and more fulfilling. When she called her local Whole Foods store to ask about the process for getting products into stores, the manager invited her to meet in person. Simple Mills grew steadily from there. About a year after launch she took an advisor’s suggestion and changed Simple Mills’ packaging, creating the crisp, bright design it has today. Listening to customers has also been key—the addition of frosting to the line came from consumers' requests, she says.

Source: Forbes April 27, 2018 20:26 UTC