She left with an uncomfortable bra and the motivation to start ThirdLove, an e-commerce company dedicated to making comfortable bras — and now loungewear and underwear — based on sizing and feedback from millions of women. Zak quit her corporate job at Google to start ThirdLove with her husband, cofounder and co-CEO, David Spector in 2013. Photo by ThirdLoveElana Lyn Gross: What inspired you to start ThirdLove? At the last minute, I dragged myself to a store (and into an uncomfortable dressing room), leaving with a few options that weren’t quite right out of necessity. Gross: What has been the biggest challenge and, on the flip side, the biggest reward of starting ThirdLove?

Source: Forbes January 15, 2018 12:00 UTC