What the Best Firms Do to Prepare Marketers to Become CEOsTo better understand why these firms excel at preparing marketers to become CEOs, I summarize below 5 distinguishing characteristics and then provide insight from executive recruiters, marketers, professors, and CEOs who were former marketers to weigh in. In these firms, marketing is typically the function that is expected to understand the external market (e.g., consumer, competitors, etc.) Many CEOs in these companies have historically come from marketing function because of the type of training the individuals receive. As recruiters, this provides data and insight into the firms that better prepare young marketers to become successful CEOs." Internal growth is difficult in competitive industries, but if firms are looking for internal growth, marketers from the firms you identified are likely to deliver this growth.

Source: Forbes January 20, 2019 15:25 UTC