The most inspiring and important element of the successful YES campaign was the involvement of so many people, from many different backgrounds, right across the country. This week, we talked to Adam Knobel, Digital Campaign Director at the Equality Campaign, who told us about the way digital was able to help bring Australians together. Since 2004, the marriage equality campaign has been driven by people from every part of Australia, a continent vast in size, making physical contact between all campaigners impossible. pic.twitter.com/AS6nljt6te — AU Marriage Equality (@AMEquality) September 6, 2017The creative team produced a total of 141 videos during the campaign period. Until it does, the digital and creative team at the Equality campaign will keep doing all they can to emphasise just why marriage equality matters so deeply.

Source: Huffington Post November 23, 2017 23:03 UTC