Online digital entertainment channel The Viral Fever’s (TVF’s) first original show, Rowdies 9—a spoof of the realty show MTV Roadies—was released in February 2012. You create content for the digital world and you put it out there, but the digital world is a wild jungle. What did you do so that your content did not get lost in this jungle? I think one of the best things and also the worst thing about digital is it is very brutal. You have to surprise yourself and if you keep surprising yourself, then I think the cool quotient remains.

Source: Mint September 05, 2016 19:18 UTC