Major brands like Lego and Audi are also expecting a big return on investment. Hot Toys held its own with 44% digital content engagement, which was largely centered around a die-cast Iron Man XLVII figure created around the blockbuster. The Audi Spider-Man related campaign has primarily been in promotion of the new Audi A8. In addition to simply associating itself with an expected hit, the Audi A8 Homecoming campaign also wanted to focus on awareness for the vehicle around its strategically important safety features. The Audi A8 has been substantially more associated with safety in digital engagement since the spot was released, highlighting how creative solutions around native advertising can situationally be extremely impactful.

Source: Forbes July 07, 2017 19:12 UTC