See also: How The Hindu increased audience engagement by 21% in 6 monthsThe Hindu’s AI newsletter project doesn’t pertain to ones curated by journalists, he said. AI can produce a list of articles around a given topic, and then for each article provide a brief summary. “We have a model where we could ask chartered accountants to choose stories they liked, and we input it into a model. So we use AI in notification models: What kind of notifications should go to what kind of reader on the app to enhance engagement.” Navaneeth said. “Similarly, every AI solution to enhance reader revenue or advertising revenue we try to integrate with our subscription management system, which is the heart of it.”

Source: The Hindu July 18, 2024 01:46 UTC