Before you join the chorus of Facebook critics, though, consider the possibility that your company may fall victim to the next plot twist. Facebook already has -- the company was initially against the California Consumer Privacy Act but recently dropped opposition to the proposed measure. Other legislation also aims to rein in the wanton exploitation of third-party consumer data: The Browser Act, the EU’s General Data Protection Regulation (GDPR) and the brand new Consent Act. ‘Creepy’ Data Practices ShiftFacebook has taken the brunt of consumer disgust over third-party data exploitation. At the moment, concerns about the “surveillance economy” have failed to engulf other tech companies that engage in the practice of collecting consumer data for ad targeting.

Source: Forbes June 05, 2018 12:11 UTC