Harbor has trademarked the term “Harmonic Retail,” which it describes as the next evolutionary step in retail. You have the store retail team doing the same thing. Ulta seamless blends the online and in-store experiences“Ulta is really tuned into their customers,” Campbell says. Ulta uses that digital engagement further, allowing online customers to interact via popup video chat with a customer service representative. “ Elevating customer service is the cornerstone of harmonic retail , “ Campbell says.

Source: Forbes May 02, 2019 15:22 UTC