Then justice minister Pierre Trudeau is made up for TV before going on stage at a riding association event taped by CBC. (Pierre) Trudeau’s image was as significant a factor in his rise to power as Trudeau himself, whoever he was. Though media of all types played a role in creating and disseminating Trudeau’s image, his rise was attributable primarily to television. “This is your ‘cool’ TV power. Analyzing the Trudeau image is challenging insofar as it was not a rational construct within which various components locked logically into place.

Source: thestar September 17, 2016 15:56 UTC