Hundreds of millions of paid clicks, millions of paid app installs, and hundreds of marketing campaigns clearly indicate one thing: treating earned, owned, and paid marketing as separate entities costs brands hundreds of millions of dollars annually. Synergizing earned, owned, and paid channels is relatively easy. And, dozens of other marketers have paid the price in high-ticket test campaigns so you don't have to. I recently completed a major report on paid and organic marketing with TUNE, a mobile marketing platform. It's challenging for marketers to understand marketing channel synergies, for a lot of reasons.

Source: Forbes November 28, 2017 09:11 UTC