David LuoWondering how marketing agency founder Babba C. Rivera has time to manage all the projects she's involved in? Passionate about direct to consumer brands, the future of experiential marketing, and the power of networking, Rivera is recognized as an innovator and thought leader in the realm of brand marketing. Find out how Rivera is writing her own playbook as an agency founder and lifestyle influencer, and why her unique spirit lends itself to simply going by her first name: Babba. Babba C. Rivera: I think the most important thing is the people you surround yourself with. Eldor: What led you to launch your own brand marketing agency, By.Babba, in May 2017?

Source: Forbes June 06, 2019 14:37 UTC