They found a way to enter the highly fragmented and competitive promotional products market by focusing on a basic rule: Don’t call what we sell promotional products, call it swag. “It has a cool feel to it and it’s insanely memorable.”The Promotional Products Association International (PPAI) puts the size of the promotional products industry at $28 billion. Parker’s first job after college, 12 years ago, was working for a large promotional products company. In 2018, Parker said, they did over $3 million in sales and this year Swag.com is on track to double last year’s results, with between $6 and $7 million in sales. October was the company’s strongest month to date, with over $700,000 in sales, Parker said.

Source: Forbes November 03, 2019 18:56 UTC