Replicas of the vest soon began popping up on countless other clothing sites and e-commerce marketplaces, including Amazon, AliExpress, Walmart and Shein. Through its manufacturing partners on the ground in China, Shein churns out and tests thousands of different items simultaneously. Malmsten said that Shein has learned a lot from the strategies of Chinese e-commerce companies. Then there are brands like Cider, a Hong Kong-based e-commerce clothing brand backed by the Silicon Valley venture capital firm Andreessen Horowitz. Today, Lin’s clothing company, Xiamen Ouchengsheng, known as OCS, earns nearly $100m in annual overseas sales, he told Rest of World.

Source: The Guardian December 21, 2021 15:59 UTC