“If [readers] see RT, they are going to freak out,” said Alex Baron, Mixi’s founder. Some publishers hosting Mixi’s traffic exchange on their websites say they weren’t aware RT was part of Mixi’s network. Mixi’s Mr. Baron said an additional three—including Newser, NOQ Report and his employer, AccuWeather—also removed Mixi after the Journal’s inquiries. Around 2017, it was purchased by MGID, another company backed by Mr. Remsha, according to Mr. Baron and other people familiar with the matter. To launch Mixi, Mr. Baron tried to rebuild a network with many of the same partners as Ideal’s.

Source: Wall Street Journal October 07, 2020 13:43 UTC