How Rotten Tomatoes became Hollywood's most influential — and feared — website Rotten Tomatoes vice president Jeff Voris, middle, with senior editor Grae Drake, right, are filmed by creative director Jimmy Johenning at the Beverly Hills offices of the review aggregation website. Launched nearly two decades ago by a trio of UC Berkeley buddies, Rotten Tomatoes has become an increasingly influential — and feared -- player in the film and television industry. And moviegoers use Rotten Tomatoes to select films the same way they turn to Yelp to determine what restaurants they visit. “That's how they're picking restaurants and that's how they're picking movies.”The trend has been a boon to Rotten Tomatoes. Another complaint is that some of the critics Rotten Tomatoes uses are from obscure blogs and podcasts.

Source: Los Angeles Times July 21, 2017 21:21 UTC