For these merchants, winning the buy box is, without exception, the ultimate measure of success. What’s The Amazon Buy Box? The value of winning the buy box is irrefutable. Various reports indicate that a staggering 80% of purchases on Amazon.com are via the buy box -- a huge competitive advantage for the winning merchant. How Exactly Can Merchants Get On The Buy Box?

Source: Forbes March 23, 2018 10:52 UTC