Being good with a camera and having creative vision is, of course, crucial to finding professional success, but it is not enough. Knowing how to land and retain high-impact clients is one of the most important skills a professional can have. This great video essay features an experienced photographer discussing how he has landed clients like the New York Times in the course of a storied career. Coming to you from Justin Mott, this excellent video essay discusses how he landed many of his top clients. If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"

Source: New York Times November 12, 2023 15:06 UTC