How One Mass-Market Bike Maker Is Struggling To Keep Up With Sky-High Demand - News Summed Up

How One Mass-Market Bike Maker Is Struggling To Keep Up With Sky-High Demand


Demand is through the roof for bikes at all price points. But bike makers can’t keep simply crank up production at existing factories to meet the need, especially with inventories at the store level already depressed. Sales fell from around $220 million five years ago to $170 million after it lost Toys ‘R’ Us, though have now rebounded to $230 million, Kamler says. He noticed demand for bikes rising first last spring in New York as people searched for ways of avoiding public transit to get around the city. Kamler, who’s spent nearly 50 years in the bike business, wonders.


Source: Forbes February 18, 2021 19:52 UTC



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