Founded in 1949 by Pierre Cointreau, this eponymous French alcohol brand is now in its fourth generation. Someone who enjoys creating and consuming both simple and complex cocktails, today Alfred Cointreau travels the world meeting with mixologists and growing the family brand. Cointreau is one of the few remaining family owned alcohol Maisons of its size - what do you think accounts for the brand’s success? Early on, he saw the potential of oranges, after travelling around the world and 10 years of research. What is the perfect Cointreau cocktail and why?

Source: Forbes February 10, 2019 00:56 UTC