But also because the Beatles, who were often coldhearted when it came to money matters, badmouthed his business acumen after his death in 1967. Without his charm, persistence and unwavering devotion, the Beatles would never have emerged from their hometown of Liverpool, let alone Britain, and never would have made it to America. “Like (with) any success story, everyone wants to take credit,” Robert Precht, Ed Sullivan’s producer and son-in-law, would tell author Gerald Nachman, looking back four decades later. “My take on the whole thing was that it was Epstein who really engineered everything. It was largely his doing — the promotion and radio exposure and where he wanted the Beatles to go.

Source: Washington Post February 05, 2024 12:12 UTC