Who Picked United Over American Airlines on a (Hypothetical) Flight From New York to Chicago Percent of survey respondents picking United when ... Among people who had heard of United recently Among people who had not heard of United recently The United and American Airlines flights were identical 21% 49% The American Airlines flight had an extra layover 43% 73% The American Airlines flight cost $66 more 51% 81% The American Airlines flight had a layover and cost $66 more 56% 86%The online experiment was led by Kyle Dropp, the chief research officer at Morning Consult, a digital media and polling company. One option was with United and the other with American Airlines. But among respondents who had heard about the passenger who was dragged off the United flight, the result was wildly lopsided, with just 21 percent of those respondents picking United. A third did both these things, asking people to choose between a nonstop United flight for $204 and a one-stop American flight for $270.

Source: New York Times April 17, 2017 10:52 UTC