How Much Will Mary Cain’s Revelations Impact Nike’s Bottom Line? - News Summed Up

How Much Will Mary Cain’s Revelations Impact Nike’s Bottom Line?


In this April 29, 2016, file photo, Mary Cain walks off the track after competing in the women's ... [+] special 1500-meter run at the Drake Relays athletics meet, in Des Moines, Iowa. Nike will investigate allegations of abuse by runner Mary Cain while she was a member of Alberto Salazar's training group. Words which Nike executives probably wish they could now share with former Nike Oregon Project leader, Alberto Salazar, regarding alleged coaching/training tactics. 3) The marketing power of social media continues to grow. In today’s social media environment, breaking news stories - especially ones which paint large companies into bad lights - tend to illicit others to share similar stories of mistreatment, which have a particularly reverberating feel within the dynamics of social media.


Source: Forbes November 11, 2019 04:29 UTC



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