People like me have built their careers on finding ways to benefit from the central ranking algorithm at Google’s core. So how much do we really know about Google’s ranking algorithm? First, Google’s algorithm is proprietary, and it has become the dominant search competitor because of its sheer sophistication. How does the search community know that these algorithm changes unfolded? So what do we really know about Google’s search algorithm?

Source: Forbes February 07, 2018 20:37 UTC