It made perfect sense for us to do this with Millennials, as everybody wants a piece of the Millennial purchasing pie right now. In an original research study performed with QNA, our sister research firm, we presented certain purchasing scenarios for Millennials to see how they'd act in the marketplace. Instead, we presented Millennials with three distinct service products, things they'd purchase only once every few years: healthcare, a credit card, eyeglasses. Millennials, though, were much more apt to use the first option, buying glasses online. And in the healthcare scenario, Millennials and Gen Xers were far more likely than Boomers to select an option that promised to help underserved communities.

Source: Huffington Post September 13, 2016 21:11 UTC