How Meghan Markle put this brand's bags on the map - News Summed Up

How Meghan Markle put this brand's bags on the map


When Meghan Markle stepped out of a limousine for a stroll with Prince Harry just before Christmas, she gave a big boost to a small Scottish company. For Leeanne Hundleby, co-founder of Scottish leather goods brand Strathberry, the most important thing was what Markle was carrying -- one of the company's bags. After Markle wore the company's $675 midi tote, the bag sold out in 11 minutes on the company's website and traffic across Strathberry's sites that day skyrocketed 5,000%. Strathberry's daily web traffic these days is roughly five times as high as it was before Markle was first spotted with the bag, Hundleby said. Strathberry said the first bag "found its way" to Markle after the company shared some of its products with high-profile stylists.


Source: CNN April 12, 2018 00:00 UTC



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