IF YOU CONSIDER a quick swipe of mascara sufficient lash enhancement, this news may confound you, but among a growing segment of America’s female population, false lashes are a daily staple. Touted by influencers like “Shahs of Sunset” star and Lilly Lashes founder Lilly Ghalichi, fake fringes are no longer fringe, with U.S. sales reaching nearly $270 million in 2018, up 31% from 2017, according to polling firm Nielsen. Fans of fake lashes value their exaggerated, eye-opening drama, but, with their messy, irritating glue, applying them has always been a pain.

Source: Wall Street Journal January 04, 2019 14:58 UTC