“Neither of us had a background in used machinery,” recalls Rokhfeld, now 30, who previously worked at brain-fitness test company Luminosity. But they believed that used machinery such as combine harvesters and industrial machine tools should be as easy to search for online as airline tickets. The machinio.com site looks simple: Buyers can simply search by manufacturer, model or keyword among its 1.3 million listings. At first, Rokhfeld, the company's CEO, and Pinto, its chief technology officer, tested out different business models. Machinio has continued to aggregate listings for free for now, but, says Rokhfeld, “it’s only temporarily free.

Source: Forbes January 29, 2018 17:26 UTC