You need to learn influencer marketing on the platform by studying the way LinkedIn uses LinkedIn for marketing. How to Get Started with LinkedIn PublishingLinkedIn campaigns - like so many campaigns on other platforms these days - begin with content. Currently, only Sponsored Content, Sponsored InMail and Text Ads are available on the network’s self-service advertising platform. Giving your Pulse articles a boost with Sponsored Content may do the trick. On the other hand, if you’re after qualified business leads, Sponsored InMail, Display Ads or Dynamic Ads may be a better fit.

Source: Forbes March 05, 2017 00:06 UTC