LaLiga clubs spend up to a year on the choice of kits, working towards a design that will increase sales both locally and internationally. Generating new kit sales, both inside and outside of Spain, clubs can also generate significant opportunities for internationalisation. Choice of kit design and essential aspects“The kits are a symbol, an asset that remains constant throughout the season and that carries with it all the moments that mark a team’s progress. With the creation of third kits, which have now become a mainstay in top football clubs, there is an opportunity to get more creative. “Kit sales can help us take a step forward in the expansion of our internationalisation projects,” the club explained.

Source: Daily Nation November 26, 2020 15:55 UTC