How Kmart went from bargain basement to global success story - News Summed Up

How Kmart went from bargain basement to global success story


"It has created at a social level an aspirational model," Retail Doctor CEO Brian Walker told news.com.au. "It's smartened up the product-pricing relationship and reduced the breadth of products," says Mr Walker. Like Target, Kmart doesn't do seasonal sales. "They're easier to walk through, [Mr Russo] understands impulse purchasing, there are better adjacencies," says Mr Walker. "Big W has a confusing price structure, it's bloated, there are too many products," says Mr Walker.


Source: New Zealand Herald March 11, 2017 05:48 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */