[Jonah Onyango, Standard]SportsForbes recently released the list of the world’s highest paid athletes with tennis stars Roger Federer and Naomi Osaka leading in the men and women...Forbes recently released the list of the world’s highest paid athletes with tennis stars Roger Federer and Naomi Osaka leading in the men and women categories. The total earnings were a combination of money the players made on the field of play and endorsement deals. Speaking during the latest of the NOC-K webinar, “From Champions to Stars” Gacheru asked athletes to go beyond their call on the field, if they are to attract the corporate industry.”Sports is more than just performance. He encouraged athletes to capitalise on the power of technology and create a vibrant social media presence. “I have done a couple of social media promotions and a couple of activations that have earned me money,” he revealed.

Source: The Star June 06, 2020 20:03 UTC