US coffee chain Starbucks has been sued by a consumer group, the National Consumers League, due to unethical coffee sourcing from Kenya, Brazil, and Guatemala. In its suit, the lobby group submitted that the multinational applied deceptive marketing tactics by running adverts that suggested that the coffee the multinational sells is grown and sourced ethically. However, the lawsuit highlighted how employees in coffee farms in Kenya were exploited and their human rights infringed. Greenberg argued that the company had numerous chances to change the misleading marketing but nothing had been done. The coffee company also revealed that the products from Kenya and other countries undergo verification regularly adding that it was committed to ensure their partners meet the expectations contained in the Global Human Rights Statement.

Source: Daily Nation January 11, 2024 10:33 UTC