Social media followed close behind with 18%, while family/friends/colleagues and newspapers both had 6% of respondents relying on them. Pulse Live KenyaThe report also showed a trend towards legacy media platforms, with 80% of respondents relying on television for their information. Most popular TV stations in KenyaIn Q4 of 2022, the top 10 popular TV stations were Citizen TV (36%), KBC (12%), NTV (12%), KTN Home (11%), KTN News (7%), Inooro TV (6%), K24 (5%), Ramogi TV (3%), Kass TV (1%), and Kiss TV (1%). Most popular Radio Stations in KenyaRadio also saw an increase in usage, with 78% of respondents relying on it for information. Radio Citizen and Radio Jambo were the most listened-to radio stations in both 2021 and 2022, commanding listenership of 18% and 16% respectively.

Source: Daily Nation February 13, 2023 22:20 UTC