Jeff Bezos amassed the world’s greatest fortune by relying on what he has called a “regret minimization framework.” He built an $800 billion company with 14 codified principles and a brutally exacting culture. But then Mr. Bezos went to Hollywood. And he has essentially ceded control of his own narrative to two rogue characters: a swashbuckling A-list security consultant, Gavin de Becker, and his girlfriend’s fame-hungry brother-manager, Michael Sanchez. Mr. Bezos is at the center of an honest-to-God melodrama, full of salacious revelations, family betrayals and international intrigue. In Seattle, Amazon’s senior vice president for global corporate affairs, the former White House press secretary Jay Carney, has recently tried to get the story back under control.

Source: New York Times March 02, 2019 09:56 UTC